The introduction of GST 2.0 and its subsequent impact on luxury SUV pricing in India is proving to be a game-changer for brands like Land Rover. With price reductions of up to ₹30.4 lakh across its SUV lineup, including the Range Rover, Defender, and Discovery, customers can now enjoy premium vehicles at significantly reduced costs. These changes align well with the ongoing festive season, making now an ideal time for Indian consumers to consider investing in a luxury vehicle.
Land Rover India has reduced prices for its entire SUV lineup following the implementation of the GST 2.0 reforms. Savings of up to ₹30.4 lakh are available on models such as the Range Rover, Defender, and Discovery, effective from September 22, 2025.
Land Rover India has announced significant price reductions across its range of luxury SUVs after the implementation of India’s Goods and Services Tax (GST) 2.0 reforms. The price cuts, which could amount to savings as much as ₹30.4 lakh, apply to several popular models, including the Range Rover, Defender, and Discovery. These revised prices came into effect on September 22, 2025, and have already started making waves in the Indian luxury car market.
GST 2.0 Reforms: A Crucial Shift in Tax Structure
The introduction of the new GST 2.0 framework has led to a substantial reduction in taxes for luxury vehicles in India. Under the previous system, large SUVs faced a combined tax rate of approximately 50%, including a 28% GST along with an additional compensation cess of up to 22%. This high tax burden made luxury cars like those from Land Rover quite expensive.
With the rollout of GST 2.0, the tax rate for these vehicles has been significantly lowered to a flat 40%, effectively removing the additional cess and reducing the overall tax burden on luxury car buyers. As a result, companies like Jaguar Land Rover (JLR) India have been able to pass on these savings to consumers, making their high-end vehicles more affordable.
New Prices Across Land Rover Models
The price reductions span across Land Rover’s entire lineup of SUVs, with the most significant savings seen in flagship models like the Range Rover and Defender. Below is a breakdown of the revised prices and the corresponding savings for each model:
Range Rover
- 4.4P SV LWB: ₹4.25 crore (down from ₹4.55 crore) – Savings of ₹30.4 lakh
- 3.0D SV LWB: ₹3.83 crore (down from ₹4.10 crore) – Savings of ₹27.4 lakh
- 3.0P Autobiography: ₹2.57 crore (down from ₹2.75 crore) – Savings of ₹18.3 lakh
- 3.0D HSE: ₹2.31 crore (down from ₹2.47 crore) – Savings of ₹16.5 lakh
Range Rover Sport
- 4.4 SV Edition Two: ₹2.75 crore (down from ₹2.95 crore) – Savings of ₹19.7 lakh
- 4.4 Autobiography: ₹1.97 crore (down from ₹2.11 crore) – Savings of ₹14.1 lakh
- 3.0D/3.0P Dynamic HSE: ₹1.38 crore (down from ₹1.47 crore) – Savings of ₹9.8 lakh
Defender
- 110 X-Dynamic HSE 2.0 Petrol: ₹98 lakh (down from ₹1.05 crore) – Savings of ₹7 lakh
- 90 X-Dynamic HSE 3.0 Diesel: ₹1.19 crore (down from ₹1.28 crore) – Savings of ₹9 lakh
- 110 Sedona Edition 3.0 Diesel: ₹1.33 crore (down from ₹1.42 crore) – Savings of ₹9 lakh
- 130 X-Dynamic HSE 3.0 Diesel: ₹1.39 crore (down from ₹1.49 crore) – Savings of ₹10 lakh
- 110 Octa Edition One 4.4 V8 Petrol: ₹2.60 crore (down from ₹2.79 crore) – Savings of ₹18.6 lakh
Discovery
- Gemini 3.0 Diesel: ₹1.26 crore (down from ₹1.35 crore) – Savings of ₹9 lakh
- Dynamic HSE 3.0 Diesel: ₹1.29 crore (down from ₹1.39 crore) – Savings of ₹9.3 lakh
- Tempest 3.0 Diesel: ₹1.39 crore (down from ₹1.49 crore) – Savings of ₹9.9 lakh
Other Models
- Range Rover Velar (Autobiography 2.0 Petrol/Diesel): ₹83.90 lakh (down from ₹89.90 lakh) – Savings of ₹6 lakh
- Range Rover Evoque (Autobiography 2.0 Petrol/Diesel): ₹64.90 lakh (down from ₹69.50 lakh) – Savings of ₹4.6 lakh
Implications for the Luxury SUV Market
The recent price cuts are a strategic move by Land Rover to make its luxury vehicles more attractive to a broader consumer base in India. These price adjustments are especially timely, as they coincide with the festive season, traditionally a peak period for car sales.
The new pricing could also make Land Rover models more competitive compared to other high-end brands, such as Mercedes-Benz, BMW, and Audi, who also face similar tax adjustments due to the GST 2.0 reforms.
Industry experts predict that these savings could boost Land Rover’s market share in India, where the demand for luxury SUVs has been on the rise in recent years. According to a report by Moneycontrol, these reductions will make high-end models more accessible, particularly to buyers in metro cities who have been traditionally attracted to brands like Range Rover and Defender for their blend of luxury, performance, and ruggedness.
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What This Means for Consumers
For Indian consumers, the GST 2.0 tax cuts present a unique opportunity to purchase some of the most premium and technologically advanced SUVs at lower prices. These reductions could significantly impact purchasing decisions, as prospective buyers can now enjoy substantial savings while still opting for a luxury vehicle.
The price drop also reflects Land Rover’s commitment to maintaining its position as a leader in the premium SUV segment in India. By making its vehicles more accessible, the company seeks to expand its customer base and attract new buyers who may have previously considered more affordable alternatives.
As the automotive market adjusts to these new tax structures, the next few months could see a surge in sales for Land Rover and similar brands, marking a pivotal moment for the industry.
